Art & Design
Fee Information

Fees indicated are based on the current year (August 2016 to July 2017) and are subject to change next year.

Our further education courses (Entry to Level 3) are usually free if you are 16-18 years old. Depending on your circumstances, you may be eligible for financial support to help with other costs associated with your course such as course materials and travel.

If you are aged 19 or over you may be required to pay fees.

If you are enrolling onto a Level 3 or 4 course and are over 19 years of age the fees may be higher and you will be required to take out an Advanced Learning Loan, please see the guide to fees for more information.

International students will be required to pay the full International course fee.

For more information, see our guide to fees.

About this course

This course is for anyone interested in developing their design skills to a professional level and preparing their portfolio for industry or continuing their education with a top-up third year on an appropriate BA (hons) course (e.g. graphic design, illustration, animation, web design/interactive design, advertising, games design etc.).

The course will help you gain the theoretical, analytical, creative, technical skills and professional insights to become a successful designer, through exploring traditional and digital media, investigating communication issues and the history and contexts of design.

This course is designed for progression to University and/or progression into industry. Once you have completed your studies, there is a wide range of careers open to you. The nature of your career options depend on which area of the visual communication industries you choose to specialise in.

Graphic Design HND – Module information Year 1 Visual Communication in Art and Design Develop the necessary skills for artists, designers and craftworkers to communicate ideas across specialist applications, both traditional and alternative.

Ideas Generation Creative thinking and the ability to generate free flowing ideas are vital skills for all artists and designers. This unit aims to develop skills in generating and communicating ideas visually.

Contextual and Cultural Referencing in Art and Design Develop your understanding of the social, psychological, cultural, historical and commercial factors which underpin all visual arts theory and practice.

Professional Practice in Art & Design Enhance your knowledge of professional practices within your specialist area and relate these to personal goals and career opportunities.

Typographic Ideas Develop skills in exploiting typographic design and understanding the relationships between design, communication and meaning.

Packaging in Graphic Design Develop your skills and understanding in developing solution-focused approaches and innovative and creative packaging outcomes in graphic design.

Interactive Media Presentation Further develop your knowledge and skill in the planning and production of interactive media presentations.

Photographic Techniques Develop your skills across photographic techniques on location, in the studio and from initial capture, through processing to output.

Digital Image Creation and Development Develop your skills and understanding in sourcing, creating, developing and managing digital images for specific purposes.

Drawing Techniques and Processes in Art and Design Develop your technical and creative skills through drawing and understanding of drawing media, materials and techniques.

Year 2 Project Design, Implementation & Evaluation (Final Major Project) This unit aims to develop learners’ skills of independent enquiry by undertaking a sustained investigation of direct relevance to their vocational, academic and professional development.

Advertising Campaigns Understand the function of graphic design within advertising campaigns and develop your skills in using graphic design as part of an advertising campaign.

Personal Style in Graphic Design Gain an understanding of personal style in graphic design, through research. The unit also aims to develop skills in communicating a personal style.

Communication with Images in Art and Design Extend your understanding of the potential of visual imagery as a means of communication, including the codes used in different cultures.

Advanced Typographic Design Develop skills and understanding in applying typographic knowledge to the sensitive integration of words and images.

Art, Design and Media Practice within the Digital Environment Explore and work to a commissioned brief within the digital environment.

3D Computer Modelling & Animation Learn about the principles and practical applications of 3D modelling and animation. Learn how to create a complex 3D scene, model within the scene and animations.

Digital Video Post-Production Skills in planning, preparing and presenting digital production for the moving image. This includes planning and creating material, be able to digitise material, perform post-production processing and export files to meet industry requirements.

Entry Requirements

One of the following Level 3 qualifications: BTEC L3 Extended/Diploma/Access to HE Diploma/1 A level or 2 AS levels. Work based qualifications will also need learners to be working in the relevant sector. Some courses will have specific entry requirements.

Mature students who do not meet the entry criteria are encouraged to apply and will be considered on the basis of relevant work experience, passing the course entrance assessment and successful interview.

If first language is not English, learners should have a minimum of 6.00 in IELTS for Foundation Degrees and 5.5 for Higher National Diplomas alongside a UK or equivalent international qualification.

Assessment Method

Each module is assessed using a variety of assessment methods. You will be required to demonstrate creativity, critical thinking, evaluation, decision making, personal reflection, time management and effective communication skills. Each module carries a number of assessments which will be both practical and written.

Progression Opportunities

What other opportunities will I have? The qualifications provide a thorough grounding in the key concepts and practical skills required in the sector and the national recognition by employers allows direct progression to employment. After studying for this course, you will have the skills to pursue a career in the creative industries.

Learners who completed this course went on to... On successful completion of the Level 5 HND, students will have the opportunity to apply to study for a full degree. The qualification can lead to employment in a number of careers in the design sector. Employer Involvement: As part of the course curriculum delivery employer visits and guest speakers are arranged to enhance and contextualise learning where appropriate.

Why choose our College?

  • We support our students through smaller classes and careers advice on progression to either employment or university;
  • We are located within walking distance of London Underground and mainline rail stations;
  • We have excellent facilities including a common room exclusively for Higher Education students;
  • We offer financial support with grants, loans and bursaries that you may be eligible for.
Study Methods

The course is mainly taught through studio based projects, augmented by trips to locations and galleries/exhibitions. You will also work on team and live projects which will prepare you for the processes and demands of the professional environment. Along with traditional art studios, we are fully equipped with Mac computers and Adobe Suite software along with Maya (3D modelling). We have photographic and film studios a darkroom and a well stocked library to support your studies. There is also dedicated HND Common Room, equipped with P.C.s for independent study.


We look forward to welcoming you to Ealing, Hammersmith and West London's College. We are enrolling now. Come along to the College to enrol directly. See our enrolment dates and times.