WLC Evolve award winning team

29 October 2017

West London College and Evolve Learning Group have combined for an unprecedented eight honours at the College Marketing Network’s FE First Awards.

It seemed like you couldn’t take public transport this summer without seeing West London College branding, but this was just part of our wide ranging marketing campaigns to raise awareness of West London College and the multitude of courses and progression routes we offer.

These campaigns have now been officially recognised by the College Marketing Network with West London College winning a record four Gold and four Silver Awards at the 30th annual FE First Awards, which celebrate the best in marketing across colleges across the UK.

The College has already had an incredibly exciting year, receiving an Ofsted rating of ‘Good’, being celebrated as the premier user of technology in education, and positioning ourselves as the leading developer of skills in London.

The eight awards won by the team were led by our multi-channel internal progression campaign which picked up two gold awards in the Specialised Recruitment and Internal Communications categories. The highly successful campaign notified existing students of the range of progression routes with the College, while in the background our team put in a huge amount of effort to streamline the enrolment process and make returning to the College as easy as possible. The team also took the gold award for their school leaver campaign, which included a comprehensive school liaison scheme, a successful rebrand and a new advertising strategy for targeting both young people and their parents.

Evolve Learning Group continued an amazing first year, picking up a gold award for industry leading research into the apprenticeship levy and why up to two thirds of businesses could be missing out on a key opportunity to boost the skills of their workforce. Evolve’s levy report event at the Shard also formed a big part of their silver award for best specialised recruitment campaign - where they finished second to WLC!

Alongside our exciting re-brand, the West London College Marketing team were also lauded for the prestigious Celebration of Success FE Awards event picking up silver awards in the Events Management and Digital and Social Media campaign categories.

Hannah Skeggs, Head of Marketing at West London College, said it has been a big year for the Marketing Team.

“I’m extremely proud of our team and what they achieved over the past year. There has been considerable change in the sector and within the College so they really had to hit the ground running with these campaigns. The outcome has been strongly reflected in our enrolment numbers as well as the wider community and business engagement with the College as a whole.

“These awards are a real testament to the team and the impact clear, effective marketing can have, not just in FE but in wider industry.”

Full list of Awards won by West London College and Evolve Learning Group.

Specialised Recruitment Campaign
Gold: West London College
Silver: Evolve Learning Group

Internal Communications
Gold: West London College

External PR & Communications
Gold: Evolve Learning Group

School Leaver Recruitment
Gold: West London College

Marketing Team of the Year
Silver: West London College

Digital and Social Media Campaigns
Silver: West London College

Events Management
Silver: West London College