Following a historic win last year, West London College Marketing Department has once again proved they are among the best in the UK’s Further Education sector scooping the top awards at the FE First Awards 2018.
The Marketing team brought home three awards, leading the way with a Gold in the Targeted Recruitment Campaign category for a complex-multi channel campaign based on comprehensive research and evaluation, followed by two Silver awards for Partnership & Collaboration and Making Effective Use of Research & Data categories, which praised the department for its strategic marketing focus on the target local audiences that generated exceptional results in a competitive market.
The West London College marketing team have also been nominated for Professional Services Team of the Year in the TES Awards 2019.
Hannah Skeggs, Head of Marketing at West London College said:
“It has been a challenging year for FE but having a strong marketing team has meant that we have been able to proactively respond by creating exceptional campaigns built on high-quality research. I am very proud of the team and the work these awards celebrate.”
The College Marketing Network represents further education, specialist and sixth form colleges in the UK. Their annual FE First Awards are now well established as the sector’s annual opportunity to celebrate marketing best practice. Each category has specialist, independent judges, who not only look for best practice in the category area but also how the entry fits into the college’s marketing strategy.